At Metropolis Magazine
, I proposed three distinct directions for a colorful new social media identity to the marketing department and the editor-in-chief. I identified problems I needed to address: media platforms lacked brand consistency, vibrancy that attracts younger readers, and relevancy to the current issue. I photographed and came up with pitches (Magazine Array, Featured Art, and In Context) that addressed these problems.
I photographed issues of Metropollis in appealing arrangements and colored backgrounds to emphasize the brand and showcase the most recent issues.
Using art from the current issue of Metropolis, the banner and the icon interlock to complete the picture.
I emphasized the Metropolis 'M' logo, with bright pops of color. The banner features art from the current issue along with the full logo.